If you’re like me when you think about LinkedIn you automatically think of your personal account and personal networking. It’s important to remember if you’re a business owner, there’s also a whole world out there for your business on LinkedIn. In addition to business pages, similar to a Facebook page, you can also create a LinkedIn Group. This group can be for your specific business or can focus more broadly on your industry. If you think your expertise may help others in your industry, why not share those and potentially engage and learn from others?
Having a group on LinkedIn can help build more awareness with your target market and really position you as an expert in your field. It can also help to build up relationships you already have
with people in your industry or form new ones. As you’re setting yourself up as a leader in your industry you are also generating buzz around your company (and your name). This could be an opportunity to turn members of your group into clients or at the very least frequent visitors/subscribers to your website and social media content.
Do I have you thinking about starting a LinkedIn Group? Learning how to manage your own LinkedIn group is now the next step. LinkedIn Groups can be great, but if you don’t manage them properly, they can also get away from you and not serve their purpose so well.
- Have the right LinkedIn Group name and description. This helps people understand what it is they are becoming a part of and what they will get from the experience. This will also help with number two, letting them know your expectations.
- Create a group policy that specifically outlines your expectations. This may sound harsh to put rules and guidelines on members of your group, but it can really help you be a better group leader and can help keep your members and discussions on track. Lay it out for group members exactly what is and isn’t acceptable.
- Screen new members and new discussions. This is the best way to avoid people joining your group and then trying to recruit people for their business or bringing spam in. It can also help keep your group on track with your goals. Make sure discussions are relevant and group members have the right intentions.
- Make use of group announcements. These can help you you keep people interested in your group content and can also make for great call to actions. However, it’s important to not overdue it. One email a week may be okay to members, but one every day may have them losing interest and leaving your group.
- Be a leader! If you have a larger business and feel as though you are already wearing enough hats, make sure you have someone that can lead for you. Somone should be the face of the group and invest a good amount of time leading discussions and being the most active
member. It’s a good idea to post weekly discussions or questions and comment to encourage engagement. Your members will get weekly emails highlighting the group activity. Exciting and engaging activity will pull those people in!
If you end up setting up a LinkedIn Group, share your link with us in the comments! If you’re in a
relevant industry (like social media or insurance) we’d love to see what we could learn from your discussions. As always, let us know what other tips you have on this subject and share them with us! While you’re on LinkedIn, feel free to check out our Encharter Insurance page!
Now that it is starting to get cold out, everyone is clamoring for the sheets and blankets. If you do not have
central heating or would rather not shell out the massive amounts of money, there are plenty of ways to stay warm on your own. Maybe with these tips you can turn down your heat and save money this winter. WiseBread
provides us with some creative ideas to stay nice and toasty on a frigid day:
Cover Your Floors – If you have any extra rugs lying around your basement, then bring ‘em on out! You can help keep heat in through carpeted floors compared to bare floors. This is an especially big deal if you live on a second floor as they do not get same ground insulation benefit as the first floor. Even if your newly added rug does not completely match the rest of your decor, a couple months of a fashion disagreement could help your wallet in the long run.
Keep the Cold Out – Look around your house and scope out any weak spots where the cold can creep in. You can usually find such areas in doors and windows. A quick solution is installing an air tight seal to keep in every morsel of heat. If you are on a real fixed budget, then just use duct tape as a even quicker fix.
Layer Up – This is where over sized clothing comes in handy! Stuff as many sweaters on as humanly possible. A real perk to this over one extremely warm jacket is that you can take layers off if it happens to warm up.
Get Moving – Don’t shy away from household tasks during this time. Between holiday gatherings and family get-togethers, there is no excuse for not mopping the floor or wiping
windows. As a bonus to these chores, they keep you warm too. You can’t say no, especially if a storm traps you in the house.
Cook For Yourself – There is always some recipe that you have been dying to make but haven’t yet. To really sweeten the idea of baking, the heat from your oven will start to warm the house. Throw on that apron and get to
Don’t you wish heating your home was as eating as heating your car? Regardless of your heating techniques, the
real key is comfort and assurance! At Encharter, our main goal is to make sure that you feel stability and consideration with every decision that you make. If you are interested in CT Auto Insurance, please give us a call today and one of our agents would be elated to speak with you! Another way to save money this winter may be to review your car insurance policy with your agent. You never know what discounts you’re missing out on!
Let me guess, you’ve bought a lottery ticket and you’ve been spending the last couple of days dreaming about what you would do with it. If I’m right, you’re not alone. What is about a $500 million Powerball jackpot that has everyone feeling SO lucky? Don’t worry I have also been daydreaming about my winnings. Once you have that Powerball ticket in your hand it’s hard not to think about which members of your family and friends you’ll give a portion to. It’s also nearly impossible not to think about which couple of your dream cars you’ll buy and what exactly you’ll like in your custom-designed dream home.
Dreaming is nice, but if you’re a realist like me you might be wondering, what are my chances of actually winning? Turns out chances aren’t very good; they’re actually 1 in 175,223,510. Sorry if I dashed your dreams, but I had to be honest with you. You aren’t going to win the $500 million, but would you like to know what you have a better chance at? Here are just a couple of things that are more likely to happen to you than winning this $500 Million Powerball jackpot:
- Dying from a bee sting: 1 in 6.1 million.
- Dying from being struck by lightning: 1 in 3 million.
- Being struck by lightning over an 80-year lifetime: 1 in 10,000.
- Being attacked by a shark: 1 in 11.5 million.
- A golfer hitting a hole in one on consecutive par-3 holes: 1 in about 156 million.
I don’t know about you, but I think I’ll still tell myself I might win. If you win, don’t forget about us when purchasing that dream home and all those dream cars. Great New Jersey insurance coverage is important even if you’re $500 million richer. You have to make sure you have the New Jersey auto insurance coverage you need for that new Lamborghini!-->
Are you looking to achieve financial security? As most of us know all too well, saving your money is not easy. Sometimes it’s difficult to look ahead and save for your future, especially when times are tough for many Americans in the present. Around the holidays you may find yourself slipping up when it comes to your spending so what better time to talk about money mistakes than now? Keep these 10 common money mistakes in mind, now and throughout the year!
- Not setting (and keeping) a budget: This is the best way to stretch your money and it doesn’t have to be hard. Set goals for yourself and then create a budget with those goals in mind.
- High-Interest credit cards: If you have a high-interest credit card when you’re paying the monthly minimum or miss payments, you are setting yourself up for debt as you accrue the high interest.
- Keeping things to yourself: It doesn’t have to be a financial advisor, but financial experts suggest you share your financial moves with someone. If you are the only person that knows what you are doing with your money, there’s a better chance of you fooling yourself into thinking you’re doing better than you are.
- Not keeping track of credit reports: It’s a good idea to regularly pull your credit report so you are aware and can clue yourself in on how that can affect your well-being.
- Not saving for repairs: This may be my favorite one because it’s so true. Everything is going to break from your car to your appliances… wouldn’t it be nice to have money set aside for that?
- Buying a house: Buying a house is a good investment; buying one you can’t afford is not. Ted Jenkin, CEO and founder of oXYGen Financial, Inc. advises his clients to buy homes with mortgage payments are between 28 and 34 percent of their total gross monthly income.
- Not knowing the lending terms: Before you get a loan or credit card, make sure you understand the hidden fees and the monthly APR.
- Not diversifying investments: Divide your investments between stocks, bonds, a small amount in cash equivalents, and other investments. Putting all your money in one place is a big risk and can really put you in a bad place financially.
- Retirement planning: Make sure your retirement plan has a long enough timeframe. Many people still plan to live until they are 90, but fortunately for us we’ll most likely be here longer than that!
- Not Buying Life insurance: No one wants to think about death, but it is important to think about the financial well-being of those you leave behind. Talk with an agent today about the Massachusetts Life Insurance policy that is right for you. With all of the planning you are doing to set yourself up for a secure life of retirement, think about those loved ones you will leave behind as well! A great Massachusetts Life Insurance policy is a great investment in preparing for the future.