888.754.8299
25 University Drive, Amherst, MA

Video Mondays: Motorcycle Insurance

In this week’s edition of Video Monday we remind you about the basics you should know when it comes to motorcycle insurance. Chances are if you’re a motorcycle owner, you are really loving fall weather so far. Nicer temperatures means more days of riding than usual, and that is always a good thing. I sat down with Bianca, one of... Read More

I Rescued a Dog…Now What?

Sometimes you end up with a new dog in your home and you weren't even planning on it. There’s doing your research, finding a breeder, and buying your puppy and then there’s not being able to resist the puppy dog eyes at your local NJ shelter. If you unexpectedly have a new member of your family, first of all congrats!... Read More

Time to Think About Snowmobile Insurance

I’ll take this 70 degree weather throughout the whole winter and you won’t hear me complain about missing out on snow. That is the difference between me and someone that owns a snowmobile. No matter where you live in the Northeast, whether it’s New Jersey, Massachusetts, or Connecticut or how often you get to ride, having the right insurance for... Read More

How Does a Car Get Its Name?

Did you know that one of the original names suggested for the Thunderbird was Hep Cat? What about the fact that the Camaro was almost called Panther? We become so used to the names of cars that we can’t imagine ever calling them anything else. If you have ever wondered how cars are named, we have the answer! At Ford,... Read More

Insurance Advice for Married Couples

Marriage can be hard enough as it is and there are always decisions and changes like changing your name, whose family to visit on the holidays, and combining your insurance policies.  Sometimes, it’s these little decisions that can make or break a relationship too.  In order to insure that your relationship is off to a healthy start, make sure you... Read More

Fall Home Check List

Fall is upon us and this weekend is going to be beautiful, why not take care of some items on your home checklist? Between bonfires, and barbeques, it was really tough to get everything done this Summer.  With Fall being a little chillier and less rife with vacations, there won’t be any excuses for not getting everything done to weatherize... Read More

DIY Car Detailing Tips

What’s the best thing you can do for your car? Next to getting it the coverage it needs with great car insurance, keeping it clean is pretty up there. We all spend a lot of time in our cars. Sometimes it isn’t just us that is constantly in the vehicle either, especially if you have children or carpool to work.... Read More

Creating a Social Media Marketing Plan

Our goal with these blogs is to help small businesses grow their internet marketing and social media presence. As an insurance agency we can help protect your business and its assets with great business insurance, but then we also want to help you grow after that. If you have just started to think about coming up with a social media... Read More

Our goal with these blogs is to help small businesses grow their internet marketing and social media presence. As an insurance agency we can help protect your business and its assets with great business insurance, but then we also want to help you grow after that. If you have just started to think about coming up with a social media marketing plan for your company, welcome! It may seem scary and maybe the truth is that even you aren’t personally on a lot of social networks. This next blog is perfect for the brainstorming phase of your social media marketing plan. Here are 10 Questions to Ask when creating a Social Media Marketing Plan for your business.

1.       What should my company aim to achieve?

2.       Who should set up and maintain my company’s social media accounts?

3.       Should my company have a presence on all of the social media sites?

4.       What are the best ones for my company?

5.       What type of content should be posted on each network?

6.       How often should new content be posted?

7.       Should I use social media to provide customer service?

8.       How can I measure if my social media efforts are successful?

9.       How can I turn social media followers into customers?

10.   What is the biggest mistake to avoid?

Having the answers to these questions can help you be armed with the knowledge, expectations and the plan you need to move forward with your campaign. While having a plan of which networks, who will run the networks, and what you will post is important, what you expect to get out of it and how you will measure success is just as important. Once you are off and running with your social media marketing, check out  our Small Business Marketing Blog for some of our other blog posts with great tips on everything from Twitter to Tumblr. And if you’re looking for some examples of fun, interactive posts, check out some of our social networks like our Facebook page!

-->