Worst Gifts for Women

Not sure what to get the special lady in your life? Trust me; you are not alone in being a little perplexed at the perfect gift for your girlfriend or wife. Most of the time the perfect gift is something that makes her feel like you put a lot of thought into just what she would like. Maybe it’s her...Read More

Jewelry Insurance

Not sure what to get the special lady in your life? Trust me; you are not alone in being a little perplexed at the perfect gift for your girlfriend or wife. Most of the time the perfect gift is something that makes her feel like you put a lot of thought into just what she would like. Maybe it’s her favorite perfume or that handbag she hasn’t stopped talking about for months (those could have been hints just for you). We may not be able to tell you the perfect gift, but I can help you out by letting you know what not to buy for the woman in your life.

Here are just a couple of the worst gift ideas for women:

  • Appliances: Here’s a hint fellas: unless she specifically asks for an appliance she does not want to receive one as a gift. It doesn’t say “You’re a great cook”, it says “Cook for me”.
  • Clothes: Think your lady is a size large? If you’re wrong and she’s a small it could be a rough holiday. Also, you may think you know what she’ll like, but do you really? If she keeps talking about needing new clothes, promise her a shopping spree (your treat).
  • Framed photo of yourself: Think this is a no brainer? It’s more common than you think. If you think a framed photo is the right idea, I’d lean more towards a photo of the two of you together during a memorable moment.
  • Non-exchangeable items: What you think is the perfect gift, may not be. Don’t splurge on something you think she will love and then end up not being able to return it.
  • Diet or fitness products: You should know without explanation why this is a no-no.
  • Gifts for yourself. If you think your girlfriend or wife won’t see right through that flat screen TV “for her” you’re wrong.
  • Tacky novelties: LOVE that weird singing mug? It may be keeping you warm on the couch for a couple weeks. Unless there’s a funny, inside joke behind a gift like this, I wouldn’t advise going this route.
  • Cosmetics: I’m not sure why any man would attempt to guess what sort of cosmetic brands and colors their girlfriend or wife would wear, but it could end badly. Chances are there’s a pretty strict return policy for cosmetics as well.
  • Last year’s gift: So she absolutely LOVED what you got her last year…might as well get her the same thing? Wrong!
  • Flowers: It’s always nice to surprise your significant other with flowers, but for the holidays, I’d go with something a little more long lasting. You can get her flowers any day; make the holidays something more special!

My last recommendation is one that most women can agree with: when in doubt, jewelry! It doesn’t have to be the most expensive thing you can find, but the holidays are a special time and jewelry is a special gift. If you do become a hero for your lady this holiday season with a beautiful piece of jewelry, call us about a jewelry insurance policy! Jewelry is supposed to be something she will have forever, a jewelry insurance policy can help keep it that way. Sometimes your New Jersey home insurance isn’t enough coverage for the valuable jewelry in your home, talk to your agent to find out more.

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Digital Marketing Predictions for 2013

Want to know what will happen in the future? Well, I can’t tell you the name of your future spouse, your next career move, or how many children you’ll have, but maybe I can help with digital marketing in 2013! While there’s really no one that could predict what the most buzzed app will be in 2013 or what kind...Read More

Want to know what will happen in the future? Well, I can’t tell you the name of your future spouse, your next
career move, or how many children you’ll have, but maybe I can help with digital marketing in 2013! While there’s really no one that could predict what the most buzzed app will be in 2013 or what kind of videos will go viral, there are some things we should expect as marketers.  Jonathan Gardner is confident in these four trends to watch in digital marketing in 2013.

This will be the Year of Mobile. Anyone else find themselves purchasing several of their holiday gifts while lying on their couch using their phone? We know how important mobile already is, especially to consumers, but this will be the year it really hits its full potential. Why? While more people are spending more time and more money on mobile, brands are will continue to use mobile to amp up their marketing. There’s almost too much you can do on mobile and consumers and brands alike are all trying to accomplish a wide variety of things. Hopefully with specialization and some convergence this year can be an even better year for consumers and brands on mobile!

Consumers will stay in control. Marketers want to think they can control digital marketing, but it’s all about the demand of the consumer. Audiences will continue to dictate the digital marketing experience. Long gone are the days of marketing being a one-way street, nowadays it is all about communicating and creating an experience for the consumer. Marketers must continue to anticipate consumer needs and engage accordingly!

Viewability will increase. Unfortunately for marketers, they are finding themselves spending money on ads consumers will never see. This year brands will most likely put a higher emphasis on viewability, demanding more from advertising venues.

Social Media marketing will grow up. Twitter and Pinterest will most likely continue to grow and while Facebook has slowed down, it won’t lose its relevance. As these sites continue to collect valuable data for marketers, the potential for social media marketing will grow with it. The data being gathered may be great news for marketers, but these sites need to also protect the privacy of their users or the number of users will go down.

What are you predictions for 2013 and marketing? My prediction is a growing importance of videos. We all know how important photos are hence Pinterest and Instagram, but I think 2013 will bring similar platforms for videos. I think brands will start putting more of an emphasis on their video content and the audience for that content.

Share your predictions for digital marketing in the New Year with us!

-Brittany

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Surviving the Holiday Office Party

Anyone more worried about surviving the office holiday party than surviving December 21st? Most of us look forward to a little extra time with our co-workers, it's a great opportunity to form friendships with people you may usually be too busy to talk to. Whether it’s a company dinner, a cocktail party, or something more unique, we are here to help.  Put...Read More

Anyone more worried about surviving the office holiday party than surviving December 21st? Most of us look forward to a little extra time with our co-workers, it’s a great opportunity to form friendships with people you may usually be too busy to talk to. Whether it’s a company dinner, a cocktail party, or something more unique, we are here to help.  Put on your most festive holiday outfit and your biggest smile, this year you will survive the holiday party! Here are some great tips to keep in mind as you celebrate the holidays with your co-workers:

  • Don’t skip the party! Show your commitment to the company and attend, even if you are not looking forward to it.
  • Remember the company’s dress, behavior and harassment policies. Whether you’re still in the office or not, ALWAYS remember you are at a company event and behave accordingly. This goes without say, right?
  • Don’t conduct business at the party. The holiday office party is not the time to ask about the new position opening up or to bring up the raise you think you earned. Some business talk may come up, but don’t show up with an agenda, it isn’t the place.
  • On the other hand, don’t be too relaxed and find yourself gossiping. The social environment may have people talking about co-workers in a way they wouldn’t normally at work, it’s best to stay out of those conversations.
  • Eat before the party. There are a couple reasons for this rule. The first is the obvious: you never know if they will serve food and you don’t want to be hungry. You also don’t want to be engaging in casual cocktails on an empty stomach. Lastly, nobody wants to have conversations with co-workers while also trying to chew.
  • Don’t forget it isn’t a Christmas Party. People are celebrating Hanukkah, Kwanzaa, and Yule as well! Try to limit the specifics when you’re talking about the holidays to respect those around you.
  • Limit the amount of alcohol you consume. No one wants to be the talk of the office for all the wrong reasons, but if you do, getting drunk at the office party is a sure-fire way to do it!
  • Don’t dance with another employee. This may seem like an odd one, but if you’re slow dancing with a co-worker it could really start rumors and make for an uncomfortable encounter at work the next day! And especially don’t be this guy:

If you’re a business owner, the holiday office party is even more stressful for you. You’re in charge of making sure your employees have a great time celebrating with their co-workers. What’s even more important than making sure your employees have fun? That they’re safe, of course! You keep your employees covered year-round with great Massachusetts business insurance; make sure the office party is no exception. Whether you are having it on-site or off-site, it may be a good idea to talk to your agent and see if you’re covered!

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How to Help the Newtown, Connecticut Community

Usually Mondays are reserved for a spotlight post on a local member of our Partners Program. In light of the terrible tragedy that occurred Friday in Newtown, Connecticut, we thought we could instead focus on their local community. One cannot imagine the devastation that has taken over Newtown and while there is no fix for their hurt and sorrow, some...Read More

Usually Mondays are reserved for a spotlight post on a local member of our Partners Program. In light of the terrible tragedy that occurred Friday in Newtown, Connecticut, we thought we could instead focus on their local community. One cannot imagine the devastation that has taken over Newtown and while there is no fix for their hurt and sorrow, some of us are left wondering what we could do to help. We all have the victims and their families in our thoughts and prayers after the unfathomable tragedy that occurred at Sandy Hook School. Community is important to us all, if you are interested in helping a community as they begin to deal with a very difficult time; there are a few organizations that are currently accepting donations.

  • The United Way has set up a Sandy Hook School Support Fund
  • The American Red Cross is accepting donations of blood and money.
  • Newtown Youth & Family Services is a nonprofit mental health clinic providing counseling to those affected.
  • Newtown Parent Connection offers bereavement counseling, among other things and is looking into bringing additional counselors in.

For more information on how you can donate to any of the above organizations, read more from MSN here.

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