Hiring the Perfect Intern
During our social media seminars, we always suggest at the end that hiring an intern is a great way to get some help kicking off your social media marketing, or to help maintain your efforts. However, finding the perfect intern isn’t as easy as hiring someone who knows a thing or two about social media. Follow these do’s and don’ts for hiring interns from Mashable.
DO: Form relationships with local colleges and universities to find the best talent in the field.
DO: Utilize video interviewing. If the intern is currently in school out-of-state, but will be back in the area during a school break, invite them for a video interview instead of the standard phone interview. You’ll
create a better connection with your prospect to help better judge if they are a good fit for your company.
DON’T: Hire the traditional way. Broadcast your internship opportunity over social media and eblasts. Ask for referrals. Get creative, after all – this is a creative internship!
DO: Speaking of “get creative” – that’s a “do” on its own! For example, companies in the past have used Draw Something, a mobile app, to pick out creative thinkers. It’s a fun application process for the prospects, and helps you determine whether the individual is right for your business. Other companies have used Twitter resumes – one tweets worth of information!
The intern you choose will be helping you brand your business to your target audience. You want to make sure that he or she believes in what you are trying to accomplish and has the knowledge, skill and creativity to get it done. Who knows, if you find a great intern, they could become a great hire!
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