LinkedIn Groups: What You Need to Know

If you’re like me when you think about LinkedIn you automatically think of your personal account and personal networking. It’s important to remember if you’re a business owner, there’s also a whole world out there for your business on LinkedIn. In addition to business pages, similar to a Facebook page, you can also create a LinkedIn Group. This group can be for your specific business or can focus more broadly on your industry. If you think your expertise may help others in your industry, why not share those and potentially engage and learn from others?

social media small business

Having a group on LinkedIn can help build more awareness with your target market and really position you as an expert in your field. It can also help to build up relationships you already have
with people in your industry or form new ones. As you’re setting yourself up as a leader in your industry you are also generating buzz around your company (and your name). This could be an opportunity to turn members of your group into clients or at the very least frequent visitors/subscribers to your website and social media content.

Do I have you thinking about starting a LinkedIn Group? Learning how to manage your own LinkedIn group is now the next step.  LinkedIn Groups can be great, but if you don’t manage them properly, they can also get away from you and not serve their purpose so well.

  • Have the right LinkedIn Group name and description. This helps people understand what it is they are becoming a part of and what they will get from the experience. This will also help with number two, letting them know your expectations.
  • Create a group policy that specifically outlines your expectations. This may sound harsh to put rules and guidelines on members of your group, but it can really help you be a better group leader and can help keep your members and discussions on track. Lay it out for group members exactly what is and isn’t acceptable.
  • Screen new members and new discussions.  This is the best way to avoid people joining your group and then trying to recruit people for their business or bringing spam in. It can also help keep your group on track with your goals. Make sure discussions are relevant and group members have the right intentions.
  • Make use of group announcements. These can help you you keep people interested in your group content and can also make for great call to actions. However, it’s important to not overdue it. One email a week may be okay to members, but one every day may have them losing interest and leaving your group.
  • Be a leader! If you have a larger business and feel as though you are already wearing enough hats, make sure you have someone that can lead for you. Somone should be the face of the group and invest a good amount of time leading discussions and being the most active
    member. It’s a good idea to post weekly discussions or questions and comment to encourage engagement. Your members will get weekly emails highlighting the group activity. Exciting and engaging activity will pull those people in!

If you end up setting up a LinkedIn Group, share your link with us in the comments! If you’re in a
relevant industry (like social media or insurance) we’d love to see what we could learn from your discussions. As always, let us know what other tips you have on this subject and share them with us! While you’re on LinkedIn, feel free to check out our Encharter Insurance page!

-Brittany

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If you’re like me when you think about LinkedIn you automatically think of your personal account and personal networking. It’s important to remember if you’re a business owner, there’s also a whole world out there for your business on LinkedIn. In addition to business pages, similar to a Facebook page, you can also create a LinkedIn Group. This group can be for your specific business or can focus more broadly on your industry. If you think your expertise may help others in your industry, why not share those and potentially engage and learn from others?

social media small business

Having a group on LinkedIn can help build more awareness with your target market and really position you as an expert in your field. It can also help to build up relationships you already have
with people in your industry or form new ones. As you’re setting yourself up as a leader in your industry you are also generating buzz around your company (and your name). This could be an opportunity to turn members of your group into clients or at the very least frequent visitors/subscribers to your website and social media content.

Do I have you thinking about starting a LinkedIn Group? Learning how to manage your own LinkedIn group is now the next step.  LinkedIn Groups can be great, but if you don’t manage them properly, they can also get away from you and not serve their purpose so well.

  • Have the right LinkedIn Group name and description. This helps people understand what it is they are becoming a part of and what they will get from the experience. This will also help with number two, letting them know your expectations.
  • Create a group policy that specifically outlines your expectations. This may sound harsh to put rules and guidelines on members of your group, but it can really help you be a better group leader and can help keep your members and discussions on track. Lay it out for group members exactly what is and isn’t acceptable.
  • Screen new members and new discussions.  This is the best way to avoid people joining your group and then trying to recruit people for their business or bringing spam in. It can also help keep your group on track with your goals. Make sure discussions are relevant and group members have the right intentions.
  • Make use of group announcements. These can help you you keep people interested in your group content and can also make for great call to actions. However, it’s important to not overdue it. One email a week may be okay to members, but one every day may have them losing interest and leaving your group.
  • Be a leader! If you have a larger business and feel as though you are already wearing enough hats, make sure you have someone that can lead for you. Somone should be the face of the group and invest a good amount of time leading discussions and being the most active
    member. It’s a good idea to post weekly discussions or questions and comment to encourage engagement. Your members will get weekly emails highlighting the group activity. Exciting and engaging activity will pull those people in!

If you end up setting up a LinkedIn Group, share your link with us in the comments! If you’re in a
relevant industry (like social media or insurance) we’d love to see what we could learn from your discussions. As always, let us know what other tips you have on this subject and share them with us! While you’re on LinkedIn, feel free to check out our Encharter Insurance page!

-Brittany

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