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Marketing to On-The-Go Website Visitors

Last week I discussed the importance of planning your strategy with mobile marketing in mind. Since 55 percent of adult cell phone users are accessing the Internet from their phones, you should keep these on-the-go individuals in mind while planning your website. There are some pretty easy steps to take to get your small business’ website on the right track. Here are 3... Read More

LinkedIn to Grow Your Small Business

A little while ago I wrote a blog about the benefits of LinkedIn Groups for your business. While LinkedIn Groups are great, there’s even more you can do on LinkedIn, especially for your small business. LinkedIn always strikes me as the social media venue that should make the most sense for businesses, but sometimes businesses manage to forget about it. However, there... Read More

LinkedIn Tips Business

A little while ago I wrote a blog about the benefits of LinkedIn Groups for your business. While LinkedIn Groups are great, there’s even more you can do on LinkedIn, especially for your small business. LinkedIn always strikes me as the social media venue that should make the most sense for businesses, but sometimes businesses manage to forget about it. However, there are some small businesses and start-ups taking advantage of all that LinkedIn has to offer. Check out recommendations from Guy Kawasaki on some of the ways small businesses can use LinkedIn:

  • Acquire new customers through online recommendations and word of mouth.
  • Keep in touch with people who care most about your business.
  • Find the right vendors to outsource services you’re not an expert on.
  • Build your industry network—online and in person.
  • Win new business by answering questions in your area of expertise.
  • Raise funding.
  • Network with peers in your industry for repeat business referrals.
  • Convince potential customers of your expertise by sharing unique blog content.
  • Keep your friends close and your competition closer.

I have to admit that some of these are things that I’ve never thought of for small businesses on LinkedIn. While it depends on what exactly your business is and your goals for your business on LinkedIn, there’s sure to be a couple you can use to your advantage! Which of these ways to use LinkedIn surprised you most? What are some ways that you use LinkedIn for your business that aren’t on the list? Let us know in our comments section!

-Brittany

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Keeping Mobile in Mind

I recently read an article on Mashable.com stating that, while evaluating over 500 Facebook pages with large followings, PageLever discovered that “only 5% of new fans came from mobile in May, but that number jumped to 19% in August.” The strength of mobile is growing (seemingly) day by day and it’s our job as eMarketers to make sure that strength... Read More

Put your dreams to the test by reaching your goals with the protection of our Business Insurance Massachusetts can trust!

According to The Republican, The University of Massachusetts has broken a world record for the largest stir-fry, weighing in at 4,010 pounds. The previous record was 2,319 pounds, set in 2005 by a high school in Klerksdorp, South Africa. A Guinness Book of World Records representative was there to certify the UMass record and award a plaque to TV Food Network... Read More

As one small town restaurant gets great business, make sure yours is prospering under the protection of the best Business Insurance Massachusetts has to offer!

According to the Charlotte Observer, one man went to great lengths to enjoy his favorite hometown food. Town Spa Pizza received a tall order from David Schuler of Jackson, Mississippi. The native of Stoughton ordered 150 pies from the small business last weekend. This is a tradition he started years ago when he was unable to find a good slice... Read More